Gary Halbert · whole document (45)
aslz winners losers
"Do this," I says. "Go to
Deak-Perrara and get some paper currency from each of the
Pacific Rim countries. Get the lowest denomination bills you
can. Then put a bill from each different country into a bundle
and attach that bundle of bills to the top of the first page
of a personally-typed letter. The letter should be dated, have
an inside address, and be sent first-class or better yet, via
Federal Express. The letter should begin by telling the
recipient to hold that bundle of money in one hand while he
holds the letter in the other hand and reads it. The letter
should go on to say the money the reader is holding in his
hand is only a microscopic sample of the money he and
his company is missing out on by not using the firm the writer
of the letter works for to help capture a share of the Pacific
Rim market."
My callers (there were two of them) were elated. They
sang my praises. They said this was a great idea.
Time passes. About a month later they ring back wanting
to talk some more and perhaps pick up another good idea or
two. "How did that last mailing go?" I asked.
"The one where you attached the bundle of bills?"
"Oh, we haven't gotten around to that yet,"
they say. "But we think it was an exciting idea and we'd
like to pick your brain some more."
"No way," I said to them. "I'm going to
hang up and, quite frankly, I have no interest in ever
talking to you again!"
They couldn't believe it. How could I be so
insufferable? It was easy. You see, I am often very short with
people who approach me as players and then I find out they are
really only voyeurs. Listen, you want to know what is
one of the major differences between winners and losers? It is
simply...
Movement!
Winners go out and get going before they know
all the answers or even most of the answers. Losers
will study a problem endlessly to make sure they don't do
anything "rash." Would you like to know a few
"clues" that suggest the person you're talking with
probably is not now nor ever will be an effective money-making
machine? OK, I'll tell you. But remember these signs are not
infallible; there are exceptions. However, whenever you
come across one of these signs, at the very least, a little
red flag should pop up in your mind to warn you that maybe
(probably) you are talking to a time-waster.