Gary Halbert · whole document (45)
aslz winners losers
"Oh, don't worry," replied the businessman,
"it's really OK. You see, I've got about 150 guys with
degrees working for me!"
Clue
#2:
The
person knows how to operate a personal computer.
I'll admit there are a few exceptions but, for the most
part, anyone who knows how to run a PC is a clerk.
Usually, this is such a person that likes to bury himself in
technological effluvium in order to avoid the exhilarating,
exciting and terrifying real work of a player which is,
of course... SELLING!
You know, whenever someone starts bragging to me about
how well his operation is computerized, I groan inwardly
because it is almost certain that person has totally neglected
the truly important aspects of his business.
Know this: For the most part, computers are the
concern of clerks, typists, underlings and children... not
players!
Clue
#3:
The
person has to "talk-it-over" with someone
else before he can commence movement.
This could be his spouse, his partner, his banker, his
lawyer, his Daddy, his Mommy or whomever. This is the kind of
person who aligns himself with other non-players because he
doesn't realize...
Two Or More Sissies Can
Never Equal 1-Pair Of Testicles!
And by the way, these days, I see a lot of women who
have more balls than the sorry men in their lives.
Clue
#4:...
No wait! I'm getting off track here! Enough about
clues. Let's see, what was supposed to be the point of this
newsletter anyway? Oh yeah, I was going to tell you the reason
you should run that little ad for housewives to address
envelopes. Look, that ad, including the phone number, contains
only 17 words. Yet, because it is so "on-target,"
because it penetrates
precisely into the profound
needs and desires of a huge segment of population... that
little ad is a button that starts up a huge engine of desire.
It will cause a "river-of-need" to be diverted onto
your property. What that means, of course, is you can harness
the power of that river to achieve your own noble objectives.
(Such as making lots of money.) But you will never fully
understand that river (and thus be able to harness its
power) until you become intimate with it. That's why you
have to take the calls yourself. So, when you listen to the
callers, you can hear how much, how very
much, they want this kind of work. You will be able to feel
their need, to identify with it. To understand it... for
real.