Gary Halbert · whole document (45)
aslz winners losers
And something will change in you, my friend. All of a
sudden you will know (truly know) that words on paper really
can produce results! And once you know that, really
know it, this business of direct response begins to get very
exciting. Your fungola-seeking antennae will begin to function
better. You'll become "tuned-in" to looking for
other "pockets-of-needs." And, because you have
experienced this one first-hand, then you will be able to
identify another when you come across it. No longer will you
see an overweight person as just another porker. No, you will
see that person as a fat, little, walking-talking cash
register. No longer will you see the coming depression as a
threat. No, you will begin to realize that... if you can find
the right combination of words to direct the emotion generated by the economic slump... then maybe you
can do so in a manner which will enrich and profit you and
others. What I'm saying is...
If
You Do What I Say And Let This
Change Take Place Inside You Then, You
Will Be Automatically More Tuned-In To
"Pockets-Of-Need" And Your Mind
Will Begin To Show You How To Pick
Those Pockets In An Ethical Way
That Makes You Rich!
Look, I'm having trouble with this. I'm not explaining
it very well. Words are inadequate. You literally have to
experience what I'm talking about to be able to understand.
So... if you really want to give yourself a shot at the brass
ring, then...
Run The Damn Ad!
Sincerely,
Gary C. Halbert
(a porker with a sense of humor who doesn't want nasty letters
from other porkers without one)
P.S.
Nuts, I'm not
satisfied yet. This is one of the most important things I've
ever tried to communicate to you and I
have the feeling you think I'm looney tunes. Look, what
stops people from doing something is often the simple fact they
don't know... really know...
it can be done.
Case in point: For over a hundred years nobody was able
to run a mile in under four minutes. No one "really
knew" it could be done. Then, Roger Bannister did it and lo
and behold...
Dozens Of Other People Did