Boron - Chapter 05

Let's see if I can find an example. Aha! Here are a few that look very interesting under section 561 which is the classification for INVESTORS.

Diamond And Ruby Buyers

Description: Investment counselors,

brokers, dealers and individuals

who have purchased diamonds and rubies.

average unit of sale = $5,000.00

quantity = 3,979

Wow! Let's think about this for a minute. Here are almost 4,000 people who, according to this information have spent an average of $5,000.00 to buy diamonds and rubies. Let's see now... $5,000 apiece times 4,000 buyers equals - uh 20 MILLION DOLLARS!

Think about it. What else would they be likely to buy? How about more of the same? (That's usually a good bet.) Maybe (probably) they'd be receptive to a hot new diamond offer.

Hmn?

Here's another:

Diamond Buyers And Enquirers

Description: People who purchased

or inquired about purchasing

diamonds. 60% buyers.

Average unit of sale = $5,000.00

(always pay special

attention to the average

unit of sale - the higher

the better!)

Quantity = 52,000

Let's do the numbers on this one:

52,000 x 60% buyers = 31,200 actual buyers... and...

31,200 buyers x $5,000 comes to:

ONE HUNDRED AND FIFTY SIX

MILLION DOLLARS

Hot damn! Figures like that will get your greed glands going won't they?