Gary Halbert · whole document (112)
moneymakingsecrets
I told him to shut up and listen. I told him not to say a single word. Then, I said, "Leonard, I'm hungry and I'm going downstairs to eat breakfast. During my breakfast, we're going to find out how good a copywriter you really are. Here's why: When I come back from breakfast, I am going to have an e-mail from you.
"The first thing you are going to do is admit it was you who sent those vicious e-mails. The second thing you are going to do is tell me how genuinely sorry you are you did those things... and... that you will NEVER do anything like that again.
"Now, here's the deal: If there is no e-mail from you... or... I don't believe your e-mail is sincere, I am going to ruin your life and I am going to do it immediately."
I hung up and went to breakfast. When I came back, there was an e-mail from Leonard and, I did believe his apology and remorse was sincere. So, I wrote him a brief e-mail which went something like this:
"Leonard, you have nothing more to fear from me. I will not interfere with your life in any way. It took courage to admit what you did and more courage to apologize for it. And, in spite of everything, I genuinely wish you success in all your endeavors. Gary"
He wrote back, "Thank you, Gary" to which I replied, "You're welcome."
And, that was the end of that.
Why didn't I destroy him? Why didn't I ruin his life?
Why have I disguised his name and the name of the man he pretended to be in all those vicious e-mails? In short, why did I let him off the hook?