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The geek does. Then IG says, "Zoom in on the driveway." In a flash, No-Life does it. "See that yellow Hummer or SUV there? See if you can zoom in and get the license plate for me."

The geek zooms in on the license plate but, it's a bit blurry. "Can you enhance that image for me?" asks Mr. IG to No-Life. The geek does and then, under IG's instructions, No-Life prints out the tag number.

"Thanks," says IG and then he stops the gorgeous female assistant who is scurrying across the room with an armful of printouts. "Hey Doll," says IG, "I've got a 911 situation here. I need you to run this file through all the databases we have access to."

She does. It takes her a whole seven minutes. "Aha!" says IG, "That's Dr. Kit Weathers' place. He's been stealing the gold from all the teeth he's been extracting which was put there by some ego maniac named 'Strupp'. Having gold is now illegal under Code G11-19 of the Patriot Act. I think the good Dr. Weathers has it hidden inside the tires of his vehicle and he's planning to drive down to Mexico to sell half of it to Pablo Escobar and the other half to Elvis... who both (as everybody knows)... have faked their own deaths. Get a warrant and get your asses out there and tear that vehicle apart until you find the gold. Do it. Go now!"

What's the moral here? Think for a moment: It was Mr. IG who was doing everything truly important. No-Life and "Doll" were just doing high-level CLERICAL work.

And, so it is with private companies. Who is more valuable: The guy who writes a great sales letter for you... or... the person who typesets and prints it... or... the person who puts it on the Internet for you?

Get Your Priorities Right!

It's The Guy Who

Creates The Killer Sales Messages

For You Who Is More Important

Than A Million Geeks!

And, if you come to my seminar, that guy is going to be YOU!

And, to be fair, I want to weasel out just a bit about how a salesman is infinitely more valuable than a geek. That's only about 99.9999% true. There are some (you can count them on one hand) exceptions. Imagine this: Imagine a person who has an IQ of 178. Imagine that person is 31-years old. Now, imagine that person has been on a computer for 12 to 18-hours per day since the age of 12. Even at the low end of only 12-hours per day, we've got someone who has spent...