Gary Halbert · whole document (112)
moneymakingsecrets
This person is going to be (besides me) the main speaker at my seminar.
Do you know what an algorithm is? According to the Oxford American Dictionary, it is: "A process of rules for calculating something, especially by machine." And, in today's world, just as you would probably expect, 99% of the machines which create algorithms are...
Computers!
Are you familiar with the words "search engine optimization"? How about "keyword density"? Here's the scoop: A website "expert" tells you the top words searched for in search engines. They tell you by putting those top-searched-for-words in your website, you can get in the top ten results.
Let's say you wanted to be the number one site that pops up when someone types the word "marbles" into a search engine. And suppose you didn't particularly care if you sold or told anything about marbles. You just wanted to be number one in the results when someone typed "marbles" into their search engine. In that case, it would seem your website should be named...
www.Marbles.com
and, the site should read...
Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles. Marbles.
You'd think the search engine would decide you would be the number one site a person should go to if they wanted info about marbles, wouldn't you?
Not so. Because search engines use an algorithm to determine what the most relevant website would be for a person who typed the word "marbles" into their search engine. For every x number of words of copy on your website, if one of those words is not "marbles", you will not come up in the top ten of search engine results. However, if the word "marbles" comes up too often, the clever algorithm which is EL JEFFE (the boss) of the search engine, will tell the search engine your website is a spam site and, it won't come up in the results at all.