Boron - Chapter 09

I guess what I want to start on today is how to think about developing a mail order campaign. And, as I said earlier, from now on a good part of your working life should be spent reading the "SRDS" list book and newspapers and magazines that carry a lot of MO advertising.

Hey, by the way, I jogged the hill 4 times (non-stop) yesterday!

Well, anyway, I myself, have recently been thumbing through the "SRDS" book and an interesting idea has occurred to me. There is, as you shall see when you start using the book, a big section devoted to compiled lists. All compiled lists are, by the way, names and addresses of people or businesses or institutions or whatever that have something in common.

For example: brick layers, architects, chiropractors, churches, businesses who do a $500,000 gross every year, business who do $1,000,000 every year, YMCA's, police stations, veteran purchasing agents, etc., etc.

O.K., here's my idea: What if you took the following headline:

How You Can

Make Extra Money

and then you customize it to something like: "How Architects Can Make Extra Money" or "How Churches Can Make Extra Money" or "How Chiropractors Can Make Extra Money" etc., etc.

Now, let's say that we hire somebody to write a little report for us. The first part of the report tells about certain little-known techniques for making and investing money that anybody can use. The second part of the book would contain money making techniques that would uniquely apply to a particular group of people such as architects or chiropractors. (By the way, chiropractors are greedy so they would be one of my first targets!)