Boron - Chapter 09

O.K., here's my idea: What if you took the following headline:

How You Can

Make Extra Money

and then you customize it to something like: "How Architects Can Make Extra Money" or "How Churches Can Make Extra Money" or "How Chiropractors Can Make Extra Money" etc., etc.

Now, let's say that we hire somebody to write a little report for us. The first part of the report tells about certain little-known techniques for making and investing money that anybody can use. The second part of the book would contain money making techniques that would uniquely apply to a particular group of people such as architects or chiropractors. (By the way, chiropractors are greedy so they would be one of my first targets!)

Anyhow, let's say our report is finished and so, now, we write a letter incorporating the idea that I previously expressed in those sample headlines. Perhaps the letter would start out like this:

**************************************************************************

Dr. Charles L. Davidson

1016 Ocean Ave.

Santa Monica, CA 90402

Dear Dr. Davidson,

I am writing to you because I have discovered a great new way for doctors of chiropractic to make a great deal of extra money.

It's really incredible and I am surprised no one has thought of it before. Here's what it is all about: blah, blah, blah.

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The letter would, of course, go on to describe the report and ask him to buy a copy.