Boron - Chapter 09

Now, let's say that we hire somebody to write a little report for us. The first part of the report tells about certain little-known techniques for making and investing money that anybody can use. The second part of the book would contain money making techniques that would uniquely apply to a particular group of people such as architects or chiropractors. (By the way, chiropractors are greedy so they would be one of my first targets!)

Anyhow, let's say our report is finished and so, now, we write a letter incorporating the idea that I previously expressed in those sample headlines. Perhaps the letter would start out like this:

**************************************************************************

Dr. Charles L. Davidson

1016 Ocean Ave.

Santa Monica, CA 90402

Dear Dr. Davidson,

I am writing to you because I have discovered a great new way for doctors of chiropractic to make a great deal of extra money.

It's really incredible and I am surprised no one has thought of it before. Here's what it is all about: blah, blah, blah.

**************************************************************************

The letter would, of course, go on to describe the report and ask him to buy a copy.

Now, let's supposed we sell the report for $20.00 and let us further suppose that when we mail our letters we find that we get a very modest 4% response.

Now for the numbers. I'm going to stop here a moment and check the "SRDS" and see how many bone snappers there are.