Boron - Chapter 09

Anyhow, let's say our report is finished and so, now, we write a letter incorporating the idea that I previously expressed in those sample headlines. Perhaps the letter would start out like this:

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Dr. Charles L. Davidson

1016 Ocean Ave.

Santa Monica, CA 90402

Dear Dr. Davidson,

I am writing to you because I have discovered a great new way for doctors of chiropractic to make a great deal of extra money.

It's really incredible and I am surprised no one has thought of it before. Here's what it is all about: blah, blah, blah.

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The letter would, of course, go on to describe the report and ask him to buy a copy.

Now, let's supposed we sell the report for $20.00 and let us further suppose that when we mail our letters we find that we get a very modest 4% response.

Now for the numbers. I'm going to stop here a moment and check the "SRDS" and see how many bone snappers there are.

That took 4 minutes. There are more than 33,000 chiropractors we can mail to. Now, let's figure it will cost us $400 per thousand (M) to mail out our letters. That's $400 per M x 33M or a total mail out cost of $13,200. Now at a 4% response we will get 1,320 orders. Multiply 1,320 orders times $20.00 per order and we will have total sales of $26,400. When we subtract our mailing cost of $13,200 from our sales revenue we have left $13,200. Now we must also subtract our cost of filling the orders. Since it shouldn't cost more than $4.00 apiece on the outside our total fulfillment cost will be $4.00 per order times 1,320 orders or $5,280.00. When we subtract this figure from the $13,200 we have left we will be left with a net profit of $9,920.00.