Boron - Chapter 09

It's really incredible and I am surprised no one has thought of it before. Here's what it is all about: blah, blah, blah.

**************************************************************************

The letter would, of course, go on to describe the report and ask him to buy a copy.

Now, let's supposed we sell the report for $20.00 and let us further suppose that when we mail our letters we find that we get a very modest 4% response.

Now for the numbers. I'm going to stop here a moment and check the "SRDS" and see how many bone snappers there are.

That took 4 minutes. There are more than 33,000 chiropractors we can mail to. Now, let's figure it will cost us $400 per thousand (M) to mail out our letters. That's $400 per M x 33M or a total mail out cost of $13,200. Now at a 4% response we will get 1,320 orders. Multiply 1,320 orders times $20.00 per order and we will have total sales of $26,400. When we subtract our mailing cost of $13,200 from our sales revenue we have left $13,200. Now we must also subtract our cost of filling the orders. Since it shouldn't cost more than $4.00 apiece on the outside our total fulfillment cost will be $4.00 per order times 1,320 orders or $5,280.00. When we subtract this figure from the $13,200 we have left we will be left with a net profit of $9,920.00.

Not a fortune but not to be sneezed at either. Especially when you consider that what I have described is less than 30-days work.

But, if this idea actually works, we have something much more valuable than our $9,920.00 profit. Yes indeed, my boy. You see, if this idea works what we have is a "winning formula"!

You see, my son, what we can do is keep the first section of our report the same and then customize the last half of the report (it will probably be more like the last 1/3) for different groups. Then, of course, the first line of our letter will talk about a great new way for plumbers to make extra money. Or architects. Or brick layers. Or preachers. Or dentists. Etc., etc.