Boron - Chapter 09

Not a fortune but not to be sneezed at either. Especially when you consider that what I have described is less than 30-days work.

But, if this idea actually works, we have something much more valuable than our $9,920.00 profit. Yes indeed, my boy. You see, if this idea works what we have is a "winning formula"!

You see, my son, what we can do is keep the first section of our report the same and then customize the last half of the report (it will probably be more like the last 1/3) for different groups. Then, of course, the first line of our letter will talk about a great new way for plumbers to make extra money. Or architects. Or brick layers. Or preachers. Or dentists. Etc., etc.

Mucho bucks!

What'dya think of that? Right here before your eyes your old man has, during his lunch hour, come up with a brand new money maker!

No wonder they call me "The Legend."

Seriously, what I have just described seems to me like a good idea and, more importantly, it helps a little to illustrate, as I said earlier, how to think about mail order!

It also illustrates the important concept of customization. As a general rule, the more "custom tailored" your promotion is the more successful it will be.

For example, suppose you get a letter in the mail that says: "Dear Occupant, Here is news about a great new way to make money. Etc., etc., etc."

Mildly interesting. But now read this!

**************************************************************************

Dear Bond,

Here is a great new way for 16 year old kids to make money!

Blah, blah, blah, etc., etc., etc.