Gary Halbert · whole document (46)
zaza interesting facts
Now let's talk about Interesting Fact #34,
which is, "There are 336 dimples on a regulation golf
ball." Suppose we started a sales letter like this:
Dear Friend,
Did you know there are 336
dimples on a regulation golf ball? And guess what? It
is the material directly
beneath each of those dimples that determines how far
that golf ball will go when you hit it with a golf
club. Even though all regulation golf balls have 336
dimples, the material immediately beneath of those
dimples varies greatly from brand to brand.
Now, there is a brand new golf
ball that has a tiny circle of material called "Zoomonian"
beneath each dimple. Zoomonian has qualities found in
no other material. The main quality that makes it so
unique is... it retracts under pressure (like when
it's hit by a golf club)... but then... it "unretracts"
(snaps back to its regular size) faster than anything
else known to man.
What does this mean to you as
a golfer? Simply put, as soon as you hit one of these
new golf balls... before it has even gone three inches... the Zoomonian will have
already expanded back to its natural size. That
instantaneous action will send that golf ball
rocketing down the fairway as though it were propelled
by 336 tiny jet engines. Of course this means you will
have a significantly lower golf score the first time you use this
"miracle" golf ball.
Etc., etc., etc.
Our next example, using Interesting Fact #21
("Tigers have striped skin, not just striped fur")
could begin with a message like this:
Dear Friend,
Did you know tigers have
striped skin and not just striped fur?
Isn't it unfortunate the same
is not true of human beings?
What I mean is, wouldn't it be
great if all crooks, thieves and scam artists had some
type of tattoo on their foreheads which identified
their true nature?