zaza interesting facts

Dear Friend,

As you can see, I have
scotch-taped a dime to the top of this letter.

I want you to remove that dime
from this letter and run your fingers around the edge
of it. Can you feel all those tiny, little
indentations? Not many people know it but, every dime
manufactured by the U.S. Mint has exactly 118 of these
ridges.

Well, I bet right now you're
thinking, "So
what? That's kind of interesting but, what's it got to
do with me?"

My friend, the fact that every
dime manufactured in America has exactly 118 ridges...
and... so few people know about it, has led to a
fascinating situation from which you can profit to the
tune of more than $15,000 per month!

Here's why: Yackety, yackety,
yackety.

Okay, let's stop and take a breather. That
last example may seem a bit far fetched but, it is by taking
the handcuffs off your creativity that allows you to come up
with far fetched, insane, "crazy" ideas. And, many
of these ideas will spark other ideas that are actually
practical and doable in the real world. Can you write a
stimulating sales message built around the fact that
two-thirds of all the world's eggplant is grown in New Jersey?
[Interesting Fact #7.]

Or a captivating ad about a dragonfly who only
has a life span of 24 hours? [Interesting Fact #25.] Or that a
cat has 32 muscles in each ear? [Interesting Fact #19.] Or
that Winston Churchill was born in a ladies' room during a
dance? [Interesting Fact #15.] Or that a giant squid has the
largest eyes in the world? [Interesting
Fact #29.]

Remember how I told you earlier in this
newsletter a survey revealed the birth of a child is the
number one reason for camcorder purchases? That's an
interesting fact, isn't it? And the way to incorporate that
particular "interesting fact" in a sales message is
a little more obvious than using the other "interesting
fact" instances I've given you in this newsletter. Just
beware... even if you are a skillful writer and are using the
more obvious "interesting facts" that does not
mean... your sales message will be more effective than...
using those less-than-obvious "interesting facts" to
seduce people to read your sales message.