zaza interesting facts

Here's why: Yackety, yackety,
yackety.

Okay, let's stop and take a breather. That
last example may seem a bit far fetched but, it is by taking
the handcuffs off your creativity that allows you to come up
with far fetched, insane, "crazy" ideas. And, many
of these ideas will spark other ideas that are actually
practical and doable in the real world. Can you write a
stimulating sales message built around the fact that
two-thirds of all the world's eggplant is grown in New Jersey?
[Interesting Fact #7.]

Or a captivating ad about a dragonfly who only
has a life span of 24 hours? [Interesting Fact #25.] Or that a
cat has 32 muscles in each ear? [Interesting Fact #19.] Or
that Winston Churchill was born in a ladies' room during a
dance? [Interesting Fact #15.] Or that a giant squid has the
largest eyes in the world? [Interesting
Fact #29.]

Remember how I told you earlier in this
newsletter a survey revealed the birth of a child is the
number one reason for camcorder purchases? That's an
interesting fact, isn't it? And the way to incorporate that
particular "interesting fact" in a sales message is
a little more obvious than using the other "interesting
fact" instances I've given you in this newsletter. Just
beware... even if you are a skillful writer and are using the
more obvious "interesting facts" that does not
mean... your sales message will be more effective than...
using those less-than-obvious "interesting facts" to
seduce people to read your sales message.

Here's three more interesting facts I just
learned this morning:

(1)
Did you know online sales increased by 54% this holiday
season... despite the failure of 85% of dot.com companies?
It's true. Last year during the holiday season, U.S. consumers
spent 7 billion dollars purchasing goods and gifts online.
This year, holiday online purchases were 10.8 billion dollars.

By the way, the average purchase of those online
consumers was $304 worth of merchandise.

And, all of the online retailers who enjoyed profitable
holiday sales had the same thing in common. I could tell you
what it was but, I'm not going to. If this information would
be of interest to you, it would be a useful and instructional
exercise for you to do the research and find out the answer
for yourself.