zaza interesting facts

Or a captivating ad about a dragonfly who only
has a life span of 24 hours? [Interesting Fact #25.] Or that a
cat has 32 muscles in each ear? [Interesting Fact #19.] Or
that Winston Churchill was born in a ladies' room during a
dance? [Interesting Fact #15.] Or that a giant squid has the
largest eyes in the world? [Interesting
Fact #29.]

Remember how I told you earlier in this
newsletter a survey revealed the birth of a child is the
number one reason for camcorder purchases? That's an
interesting fact, isn't it? And the way to incorporate that
particular "interesting fact" in a sales message is
a little more obvious than using the other "interesting
fact" instances I've given you in this newsletter. Just
beware... even if you are a skillful writer and are using the
more obvious "interesting facts" that does not
mean... your sales message will be more effective than...
using those less-than-obvious "interesting facts" to
seduce people to read your sales message.

Here's three more interesting facts I just
learned this morning:

(1)
Did you know online sales increased by 54% this holiday
season... despite the failure of 85% of dot.com companies?
It's true. Last year during the holiday season, U.S. consumers
spent 7 billion dollars purchasing goods and gifts online.
This year, holiday online purchases were 10.8 billion dollars.

By the way, the average purchase of those online
consumers was $304 worth of merchandise.

And, all of the online retailers who enjoyed profitable
holiday sales had the same thing in common. I could tell you
what it was but, I'm not going to. If this information would
be of interest to you, it would be a useful and instructional
exercise for you to do the research and find out the answer
for yourself.

(2)
Did you know cops have a database for laundry tags?
That's because sometimes, when they discover a dead person
with no identification, the laundry mark will help them
identify the body.

(3)
Did you know a product called "Dermaplec" is
an over-the-counter cosmetic that is the best product
available for hiding bruises? Therefore, every patrolman
called out to investigate a case of domestic abuse quickly
learns to check the couple's medicine cabinet for Dermaplec.
If this product is in the medicine cabinet, it's almost as
good as a confession by the husband that he beats his wife on
a regular basis.