zaza interesting facts

Remember how I told you earlier in this
newsletter a survey revealed the birth of a child is the
number one reason for camcorder purchases? That's an
interesting fact, isn't it? And the way to incorporate that
particular "interesting fact" in a sales message is
a little more obvious than using the other "interesting
fact" instances I've given you in this newsletter. Just
beware... even if you are a skillful writer and are using the
more obvious "interesting facts" that does not
mean... your sales message will be more effective than...
using those less-than-obvious "interesting facts" to
seduce people to read your sales message.

Here's three more interesting facts I just
learned this morning:

(1)
Did you know online sales increased by 54% this holiday
season... despite the failure of 85% of dot.com companies?
It's true. Last year during the holiday season, U.S. consumers
spent 7 billion dollars purchasing goods and gifts online.
This year, holiday online purchases were 10.8 billion dollars.

By the way, the average purchase of those online
consumers was $304 worth of merchandise.

And, all of the online retailers who enjoyed profitable
holiday sales had the same thing in common. I could tell you
what it was but, I'm not going to. If this information would
be of interest to you, it would be a useful and instructional
exercise for you to do the research and find out the answer
for yourself.

(2)
Did you know cops have a database for laundry tags?
That's because sometimes, when they discover a dead person
with no identification, the laundry mark will help them
identify the body.

(3)
Did you know a product called "Dermaplec" is
an over-the-counter cosmetic that is the best product
available for hiding bruises? Therefore, every patrolman
called out to investigate a case of domestic abuse quickly
learns to check the couple's medicine cabinet for Dermaplec.
If this product is in the medicine cabinet, it's almost as
good as a confession by the husband that he beats his wife on
a regular basis.

That's it for this month. You know, I believe
the most important job a teacher has is to electrify
the minds of his students. Sure, you've got to give them
facts, methodologies and techniques... but... if you can raise
the level of their own curiosity and show them
"tricks" to jump start their thinking processes, I
believe you are doing something extremely priceless. That is
what I have tried to do here... to stimulate your minds to
elevate your own creativeness.