Gary Halbert · whole document (81)
motherlode
And I'm sure by now, you realize I am a no bullshit,
teach-them-what-they-need-to-know kinda guy.
But what you may not know is, I have NOT given you everything
I have to offer on my website.
You see, in addition to haven written hundreds of newsletters over the
years, I have also written hundreds of sales letters. Sales letters
for myself and for my clients. Pitches selling everything from high-ticket
seminars ($6,950)... to low-end books ($19.95)... and of course,
everything in between.
Last week I attended a seminar where a number of attendees had what I
consider, enormous Internet skills. They know their stuff down cold when
it comes to getting any and everywhere on the worldwide web.
But, I have to admit, I was surprised at their lack of marketing
skills. What good is it to be able to find your way around the web...
if... you don't stand a chance of selling anything?
That's when it hit me! These people (and I'm sure many others like them)
need my help. And I remember my mama always telling me...
"Teach Them By Example!"
But before I get into the "guts" of this letter, I have a little exercise
for you to do. Let me ask you a couple questions and be honest when you
answer them. Since no one will see your answers, go ahead and put a check
mark (√)
in each block where the situation applies to you:
□
Question 1:
Do you
cringe at the mere thought of having to come
up with a
"killer" headline?
□
Question 2:
Do you get
writer's block knowing you basically
have the
first 30 to 60 seconds... the first paragraph or two... to catch
your reader's attention?