Gary Halbert · whole document (81)
motherlode
Last week I attended a seminar where a number of attendees had what I
consider, enormous Internet skills. They know their stuff down cold when
it comes to getting any and everywhere on the worldwide web.
But, I have to admit, I was surprised at their lack of marketing
skills. What good is it to be able to find your way around the web...
if... you don't stand a chance of selling anything?
That's when it hit me! These people (and I'm sure many others like them)
need my help. And I remember my mama always telling me...
"Teach Them By Example!"
But before I get into the "guts" of this letter, I have a little exercise
for you to do. Let me ask you a couple questions and be honest when you
answer them. Since no one will see your answers, go ahead and put a check
mark (√)
in each block where the situation applies to you:
□
Question 1:
Do you
cringe at the mere thought of having to come
up with a
"killer" headline?
□
Question 2:
Do you get
writer's block knowing you basically
have the
first 30 to 60 seconds... the first paragraph or two... to catch
your reader's attention?
□
Question 3:
Do you
suffer from migraine headaches trying to write body
copy that
whets your potential customer's appetite... forcing him to read from
one paragraph to the next to the next?
□
Question 4: