motherlode

But, I have to admit, I was surprised at their lack of marketing
skills. What good is it to be able to find your way around the web...
if... you don't stand a chance of selling anything?

That's when it hit me! These people (and I'm sure many others like them)
need my help. And I remember my mama always telling me...

"Teach Them By Example!"

But before I get into the "guts" of this letter, I have a little exercise
for you to do. Let me ask you a couple questions and be honest when you
answer them. Since no one will see your answers, go ahead and put a check
mark (√)
in each block where the situation applies to you:

□
Question 1:

Do you
cringe at the mere thought of having to come

up with a
"killer" headline?

□
Question 2:

Do you get
writer's block knowing you basically

have the
first 30 to 60 seconds... the first paragraph or two... to catch
your reader's attention?

□
Question 3:

Do you
suffer from migraine headaches trying to write body

copy that
whets your potential customer's appetite... forcing him to read from
one paragraph to the next to the next?

□
Question 4:

Do you come
up empty on "bullets"?

□
Question 5:

Do you flop
around like a fish out of water in your closing?

□
Question 6:

Do you need
a captivating P.S. to pull the "maybe I'll buy"

customers
over to the paying side?