Gary Halbert · whole document (81)
motherlode
"Teach Them By Example!"
But before I get into the "guts" of this letter, I have a little exercise
for you to do. Let me ask you a couple questions and be honest when you
answer them. Since no one will see your answers, go ahead and put a check
mark (√)
in each block where the situation applies to you:
□
Question 1:
Do you
cringe at the mere thought of having to come
up with a
"killer" headline?
□
Question 2:
Do you get
writer's block knowing you basically
have the
first 30 to 60 seconds... the first paragraph or two... to catch
your reader's attention?
□
Question 3:
Do you
suffer from migraine headaches trying to write body
copy that
whets your potential customer's appetite... forcing him to read from
one paragraph to the next to the next?
□
Question 4:
Do you come
up empty on "bullets"?
□
Question 5:
Do you flop
around like a fish out of water in your closing?
□
Question 6:
Do you need
a captivating P.S. to pull the "maybe I'll buy"
customers
over to the paying side?
□
Question 7:
Do you go
blank when it comes time to write an order coupon?
If you checked off even one of the above boxes, then you need my...
"Motherload Collection
Of Marketing Masterpieces!"
What's amazing about this "Motherload Collection" is the wide variety of
subjects... the vast amount of copywriting techniques... the humongous
examples of strategies... that, when applied to your advertising (whether
online, direct mail letters, newspapers or otherwise) will improve your
results...