Gary Halbert · whole document (81)
motherlode
OK, that's
it. You've just read a detailed description of what you can learn by
watching the video tapes of Halbert's recent seminar and reading the
exact same money-making reports he gave everybody who attended. Why
is Halbert willing to send you these reports and video tapes...
and... send them FREE? The answer is simple: It's a bribe!
It's a shameless bribe to get you to sign up for a trial
subscription to his unique marketing and money-making newsletter
called "The Gary Halbert Letter".
And every good copywriter knows you HAVE to break up a sales letter or
newspaper ad or even website copy with "eye relief". One key way to do
that is with "bullets".
"Bullets" are usually very short... and very concise... hard-hitting tasty
nuggets that make your reader say, "Yes! I want to know that!" or
"Yes! I need to have that!" or "Yes! That describes me exactly!"
And once you've got them saying, "Yes! Yes! Yes!" then, my friend,
you've got them right where you want them...
Ready To Fork
Over
Their Money To
You!
Let's see if I can get you saying, "Yes! Yes! Yes!" with any of
these bullets from my "Motherload Collection":
Are you a salesman who needs more leads?
Do you have a furniture store, a restaurant, a car dealership, a hot dog
stand or some other kind of establishment you'd like to see swamped with
customers?
Are you an M.D., a dentist, a chiropractor, an optometrist, a therapist or
any other kind of health care professional who would like to see your
waiting room just bursting with new patients?
How to use envelopes to "induce guilt".
The exact words you should use to write a money-back guarantee that...
increases sales... and... reduces refunds!
The most important key to making really serious money.
Examples of winning formulas and "double customization".