motherlode

And every good copywriter knows you HAVE to break up a sales letter or
newspaper ad or even website copy with "eye relief". One key way to do
that is with "bullets".

"Bullets" are usually very short... and very concise... hard-hitting tasty
nuggets that make your reader say, "Yes! I want to know that!" or
"Yes! I need to have that!" or "Yes! That describes me exactly!"
And once you've got them saying, "Yes! Yes! Yes!" then, my friend,
you've got them right where you want them...

Ready To Fork
Over

Their Money To
You!

Let's see if I can get you saying, "Yes! Yes! Yes!" with any of
these bullets from my "Motherload Collection":

Are you a salesman who needs more leads?

Do you have a furniture store, a restaurant, a car dealership, a hot dog
stand or some other kind of establishment you'd like to see swamped with
customers?

Are you an M.D., a dentist, a chiropractor, an optometrist, a therapist or
any other kind of health care professional who would like to see your
waiting room just bursting with new patients?

How to use envelopes to "induce guilt".

The exact words you should use to write a money-back guarantee that...
increases sales... and... reduces refunds!

The most important key to making really serious money.

Examples of winning formulas and "double customization".

A good "boilerplate" P.S. that can make your sales letters twice as
effective!

The ultimate layout for an order coupon.

8 things you should have at hand before you start to write an ad or direct
mail piece.