Gary Halbert · whole document (81)
motherlode
Are you an M.D., a dentist, a chiropractor, an optometrist, a therapist or
any other kind of health care professional who would like to see your
waiting room just bursting with new patients?
How to use envelopes to "induce guilt".
The exact words you should use to write a money-back guarantee that...
increases sales... and... reduces refunds!
The most important key to making really serious money.
Examples of winning formulas and "double customization".
A good "boilerplate" P.S. that can make your sales letters twice as
effective!
The ultimate layout for an order coupon.
8 things you should have at hand before you start to write an ad or direct
mail piece.
A special treatment a woman should give to her face when she turns 30!
Another special treatment a woman should give to her face when she turns
40!
Another special treatment a woman should give to her face when she turns
50!
And finally, a special treatment a woman should give her face
every day
after she turns 60!
Where to get a special outfit costing only $38.00 which will make a
woman's body look up to 25 pounds lighter... the moment she puts it on!