motherlode

The exact words you should use to write a money-back guarantee that...
increases sales... and... reduces refunds!

The most important key to making really serious money.

Examples of winning formulas and "double customization".

A good "boilerplate" P.S. that can make your sales letters twice as
effective!

The ultimate layout for an order coupon.

8 things you should have at hand before you start to write an ad or direct
mail piece.

A special treatment a woman should give to her face when she turns 30!

Another special treatment a woman should give to her face when she turns
40!

Another special treatment a woman should give to her face when she turns
50!

And finally, a special treatment a woman should give her face
every day
after she turns 60!

Where to get a special outfit costing only $38.00 which will make a
woman's body look up to 25 pounds lighter... the moment she puts it on!

Another way to bring "eye-relief" to your
reader without losing him, is to throw in occasional "subheadings". These
priceless jewels can accomplish one of two things:

1. It can bring the preceding paragraph to
a head... or...