motherlode

A good "boilerplate" P.S. that can make your sales letters twice as
effective!

The ultimate layout for an order coupon.

8 things you should have at hand before you start to write an ad or direct
mail piece.

A special treatment a woman should give to her face when she turns 30!

Another special treatment a woman should give to her face when she turns
40!

Another special treatment a woman should give to her face when she turns
50!

And finally, a special treatment a woman should give her face
every day
after she turns 60!

Where to get a special outfit costing only $38.00 which will make a
woman's body look up to 25 pounds lighter... the moment she puts it on!

Another way to bring "eye-relief" to your
reader without losing him, is to throw in occasional "subheadings". These
priceless jewels can accomplish one of two things:

1. It can bring the preceding paragraph to
a head... or...

2. It can inform the reader of the next
direction you are heading.

Subheadings do not always have to be short. Nor do they have to be long.
Sometimes a simple statement works best. Other times a question is posed.