Super Intelligence Minds

Gary Halbert · whole document (81)

motherlode

Another way to bring "eye-relief" to your
reader without losing him, is to throw in occasional "subheadings". These
priceless jewels can accomplish one of two things:

1. It can bring the preceding paragraph to
a head... or...

2. It can inform the reader of the next
direction you are heading.

Subheadings do not always have to be short. Nor do they have to be long.
Sometimes a simple statement works best. Other times a question is posed.

Want to get a sneak peek at some of the countless subheadings you'll be
able to tweak and twist for your own advertising? I thought so...

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