Gary Halbert · whole document (81)
motherlode
Another way to bring "eye-relief" to your
reader without losing him, is to throw in occasional "subheadings". These
priceless jewels can accomplish one of two things:
1. It can bring the preceding paragraph to
a head... or...
2. It can inform the reader of the next
direction you are heading.
Subheadings do not always have to be short. Nor do they have to be long.
Sometimes a simple statement works best. Other times a question is posed.
Want to get a sneak peek at some of the countless subheadings you'll be
able to tweak and twist for your own advertising? I thought so...
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