motherlode

31-Days!

Why Would
Anyone Pay Almost $7,000

To Attend A 3-1/2
Day Seminar?

How To
Make Your Ad In The Yellow Pages Pull

In 400%
More Business Than It Does Now...

At No
Extra Charge!

Who Needs This Secret?

Here's The Clincher!

You
Should Pass

On This Offer!

An Amazing Secret That Can Make

Your Newspaper Advertising Up To

750% More Profitable!

Your Check Will Never Be
Cashed...

OR... Your Credit Card Will

Never Be Charged!

What Could Anyone Learn In Just A
Few Hours

That Could Offer Such Outstanding
Results?

More Than 7,300,000 Replies!

What shocks me as I read other people's pitches, is their inability of
closing the deal. Not necessarily the "give-me-your-money" ordering
instructions. What I'm talking about is the segue, the transition... into
why your customer should put his hands in his pockets and hand you
his moola.

Here are a few examples from my "Motherload Collection":

If you
think you can get what I have to offer from some $10.00 "Lazy Man's"
book you are sadly misguided. If you think you can buy some mail
order course or get all this somewhere else for $30.00 to $40.00 or
some such price, you are welcome to try. However, if you sincerely
want to stop messing around and finally get the facts from someone
who knows his business cold, then, my friend, I'd love to meet you.

How much
is your subscription to my newsletter? A lot. In fact, I
suspect when you see the price on the subscription form (it's inside
the yellow sheet of paper enclosed with this letter) you are going
to gasp.