motherlode

That's OK with
me... I know what I am worth! So, after you recover from your
mild case of "sticker shock" try to remember:

This Offer Is 100% Risk-Free...

And... The
Price Is Less

Than 1% Of
The Value!

Here's the
deal: If you will agree to a 1-year trial subscription to his
newsletter, Halbert will send you all of the video tapes and the
money-making reports you've just read about... and... he'll send you
all this FREE! And, to make it even better, if you decide to cancel
your subscription at any time within the year, he will immediately
send you a full and complete pro-rata refund... and...

He Will
Still Let You Keep The Free

Video Tapes
And Reports!

But no matter how compelling your headline,
your body copy, your bullets, your subheads, your closing, you will always
find some customers still need a little push, a little last minute nudge,
to convince them your product or service is exactly what they need. And
just how do you accomplish that?

I'm glad you asked.

It's called a "P.S." A "postscript" an "afterthought."

Sometimes, I'll tug one more time at my reader's greed glands by throwing
in a bonus in the P.S. Other times I'll remind them of my refund policy.
And a good P.S. is to let them know there is a deadline for them to act.

And speaking of "greed glands", I know by now you're all worked up and
want to see a few samples of my own P.S.'s. Being the "guru of giving",
here you go:

P.S. Would you like to have a free
100-year-old silver dollar? If so, just read the enclosed "HOT
FLASH" pink sheet and you'll see an extra "bonus reason" why you
should give this letter your immediate attention!