motherlode

I'm glad you asked.

It's called a "P.S." A "postscript" an "afterthought."

Sometimes, I'll tug one more time at my reader's greed glands by throwing
in a bonus in the P.S. Other times I'll remind them of my refund policy.
And a good P.S. is to let them know there is a deadline for them to act.

And speaking of "greed glands", I know by now you're all worked up and
want to see a few samples of my own P.S.'s. Being the "guru of giving",
here you go:

P.S. Would you like to have a free
100-year-old silver dollar? If so, just read the enclosed "HOT
FLASH" pink sheet and you'll see an extra "bonus reason" why you
should give this letter your immediate attention!

P.S. Of course, we always stand
behind Gary's refund policy. If for any reason at all (or as he
says, "for no reason at all") you decide to cancel your
renewal subscription, you'll receive a full pro-rata refund for the
issues not mailed to you.

P.S. It would be appreciated if you
would call even if you are going to pay by check. I need to know the
response to this offer as soon as possible in order to make sure it
doesn't get out of hand.

I
guarantee, you will not find a better "swipe file" of such world-class
marketing anywhere else on the entire planet. Some will be in letter
format, others in newspaper format, and for those of you hot on the 'net,
in website format. It's a HUGE 3-ring binder and something this huge and
this awesome cannot be delivered to you via the Internet.

What you've got to remember is... no matter what format I used originally,
you can take those same concepts, tactics, layout, techniques... and twist
and tweak them for your own marketing pitches. Consider them your
"roadmap" to riches!