Gary Halbert · whole document (18)
Boron - Chapter 19
If you are using label addressing (and later we will discuss
when you should or not) you should use a tight white label
on a matching envelope.
If you are using stamps (and if you follow my advice, you
almost always will) you should, whenever practical, use
large colorful commemoratives.
Your letterhead should be dignified and non-distracting.
Your type face should be a serif face and you should make
sure your original letter (the one you are going to use for
camera ready art) should be typed with a carbon ribbon.
If you are going to use a second color in your letters to
underline words or something you should use RED. If you
enclose a photograph or a simulated photograph you should
make sure it does NOT look cheap, limp and soggy. Instead,
it should look crisp, clean, glossy and clear.
All those rules also apply to your enclosures.
I Love You And Good Luck!
Dad