ac easyway

Hell, I don't want to think or work or invest money
or take risks either. I'm just like you. Just gimme the money and get out of my
face. And you know what else? I really have figured out...

Exactly How To Make

This Scenario Come True!

You're gonna love this newsletter, Buckwheat. You
ain't never done read nuthin' as slick as this!

But first, a side trip: I make a big deal out of being the
world's best copywriter. I think it must be true... because... it says so
right in my newsletter. But, all joking aside, here's what I really do have
over other copywriters: I don't concentrate on the writing much at all. Almost
anybody can write real good (I know, Miss Books, that's not the proper way to
say it) if they will dedicate just a few months to learn how to do it. But,
that's not what you really need to know. What you really need to know...

Are The Secrets That

Make People Buy!

A simple example: Send a printed personalized sales
letter to 1,000 people and you will get more orders than if you send a printed
sales letter that starts "Dear Friend" or "Dear Subscriber" or "Dear Occupant"
or "Dear Resident" or "Dear Fellow Boat Lover" or what have you. It used to be,
a personalized sales letter would outpull a "generic" letter by (on average)
300%.

Now, you do understand what a personalized computer
generated letter is, don't you? What it is, is (Bill Clinton lives)...

A Fake Typed Letter!

Remember all those times I told you I was in the family
crest business? And how I would type one letter to the "Allard" family and then
have a few thousand of those "personalized" letters printed and mail them to all
the Allard families in the U.S.? Well, you know what that offset printed letter
was? It was...

A Fake Computer Letter!

So, what I was doing was, sending out a fake computer
letter... which is... a fake typed letter... which fetched 300% more orders than
a "generic" printed sales letter... and... I was doing it at perhaps 1,400
times cheaper than could be done otherwise.