ac easyway

Are The Secrets That

Make People Buy!

A simple example: Send a printed personalized sales
letter to 1,000 people and you will get more orders than if you send a printed
sales letter that starts "Dear Friend" or "Dear Subscriber" or "Dear Occupant"
or "Dear Resident" or "Dear Fellow Boat Lover" or what have you. It used to be,
a personalized sales letter would outpull a "generic" letter by (on average)
300%.

Now, you do understand what a personalized computer
generated letter is, don't you? What it is, is (Bill Clinton lives)...

A Fake Typed Letter!

Remember all those times I told you I was in the family
crest business? And how I would type one letter to the "Allard" family and then
have a few thousand of those "personalized" letters printed and mail them to all
the Allard families in the U.S.? Well, you know what that offset printed letter
was? It was...

A Fake Computer Letter!

So, what I was doing was, sending out a fake computer
letter... which is... a fake typed letter... which fetched 300% more orders than
a "generic" printed sales letter... and... I was doing it at perhaps 1,400
times cheaper than could be done otherwise.

Personalized letters today do NOT automatically
increase sales by 300%. That's simply due to the fact there have been too many
of them mailed. But, my friend John Carlton has tested personalized vs.
non-personalized... and... personalized still increases response. It
increases the response rate by an average of 30%.

Do you realize an increase of sales by 30% probably
produces a 200% increase in profitability? That's because the first big chunk of
money generated by your sales goes to pay for your overhead, fulfillment, etc.