ac easyway

Personalized letters today do NOT automatically
increase sales by 300%. That's simply due to the fact there have been too many
of them mailed. But, my friend John Carlton has tested personalized vs.
non-personalized... and... personalized still increases response. It
increases the response rate by an average of 30%.

Do you realize an increase of sales by 30% probably
produces a 200% increase in profitability? That's because the first big chunk of
money generated by your sales goes to pay for your overhead, fulfillment, etc.

Let's talk about another sales secret. As a general rule,
if you tell your prospects you will not cash his check or process his credit
card for 30-days, you will triple your orders... but... double your refund rate.
Let's do a little math and see how that works out.

Let's say you are selling a book for $100. And it costs you
$1 to mail each letter. Also, it costs you $10 to fulfill every order. And in
this example, let's say you are getting a 2% response with a 10% refund rate.

To mail 1,000 letters would cost you $1,000. A 2% response
rate would equal 20 orders. So you'll gross $2,000 (20 x $100). Take those 20
orders and multiply it by the $10 for fulfillment, and you have to fork over
another $200. But don't forget those refunds. A 10% refund rate would be 2
refunds at $100 each which causes you to give back $200.