ac easyway

That means you net $600. (Do the math yourself so you'll
completely understand this.)

But, what if you use the "I won't cash your check or
process your credit card for 30-days" idea? Let's see how the math works on that
scenario.

Okay, we mail our 1,000 letters and it still costs us the
same $1,000. But, as I said earlier, using this technique usually triples
the response rate. That means we now get 60 orders (instead of 20). And that
means, you'll gross $6,000 (60 x $100). Now take those 60 orders and multiply it
by the $10 for fulfillment, and you have to shell out another $600. But don't
forget those refunds. Remember, using this technique usually doubles the
number of refunds. We now have a 20% refund rate from 60 orders (12 refunds).
Multiply 12 refunds times $100 each and that means you have to give back $1,200.

That means you net $3,200. (Again, do the math yourself so
you'll completely understand this.)

So, here's the question: Would you rather conduct your
business in an "ordinary" way and have a profit of $600... or... use the
"30-day-hold" technique and have a profit of $3,200?

How many of these "sales secrets" do you think I know? The
truth is, I know more of them than you would ever believe. Other copywriters
pretty much rely on their communication skills alone. What I rely on is my
communication skills...

To Communicate Things

I Know Will Increase Sales!

Now, I'm going to tell you a story and show you a piece of
writing which should lay to rest forever the slightest suspicion there's anyone
else on this entire planet who can write copy as well as I can. And, after I do
that, I'm going to show you...