ac easyway

Okay, we mail our 1,000 letters and it still costs us the
same $1,000. But, as I said earlier, using this technique usually triples
the response rate. That means we now get 60 orders (instead of 20). And that
means, you'll gross $6,000 (60 x $100). Now take those 60 orders and multiply it
by the $10 for fulfillment, and you have to shell out another $600. But don't
forget those refunds. Remember, using this technique usually doubles the
number of refunds. We now have a 20% refund rate from 60 orders (12 refunds).
Multiply 12 refunds times $100 each and that means you have to give back $1,200.

That means you net $3,200. (Again, do the math yourself so
you'll completely understand this.)

So, here's the question: Would you rather conduct your
business in an "ordinary" way and have a profit of $600... or... use the
"30-day-hold" technique and have a profit of $3,200?

How many of these "sales secrets" do you think I know? The
truth is, I know more of them than you would ever believe. Other copywriters
pretty much rely on their communication skills alone. What I rely on is my
communication skills...

To Communicate Things

I Know Will Increase Sales!

Now, I'm going to tell you a story and show you a piece of
writing which should lay to rest forever the slightest suspicion there's anyone
else on this entire planet who can write copy as well as I can. And, after I do
that, I'm going to show you...

How You Can Make A LOT Of Money

By Simply Receiving Checks In The Mail

And Depositing Them Into YOUR Bank
Account!

Remember I told you the best thing you can do for yourself
when you're feeling down is to do something nice for someone else? Well, a short
time ago I had a small seminar on how to increase website profits. There was a
woman here in Miami who wanted to come but told me she didn't have enough money
to pay the attendance fee. I responded, "No problem, you can pay for it in
three installments." But soon after that she called me and this time had to
inform me she had since been diagnosed with cancer (there sure is a lot of that
going around these days, isn't there?) and she couldn't afford to pay the
attendance fee... even if... she was allowed to pay for it in three
installments. My heart reached out to her and I replied, "Well then, I guess
you're going to have to come as my guest." And, she did.