Super Intelligence Minds

Gary Halbert · whole document (38)

zdla multi level marketing

Multi-Level
Marketing Sucks!

It sucks big time. It's dorky, it's dangerous,
it's sleazy and it's stupid. It is a magnet for slime. It is
true that not every product sold by multi-level marketing is
inferior. It is also true not every person involved in this
nonsense is unethical. I must admit their are some (very few)
good products and some (very few) good people involved in this
insanity. However, even though it sometimes involves good
products and good people...

Multi-Level Marketing Is

Always Stupid!

The "rap" on one recent multi-level
scam is that, some time ago, there was a product developed
which enhances gas mileage by 30% or more. However, until
recently, this product was not put on the market because it
was too bulky and, therefore, difficult and expensive to ship.
But now, lo and behold, modern technology has enabled
scientists to "concentrate" this product down into
something called a "green bean"... and... all you
have to do is pop one of these little dudes into your gas tank
and you can cut your fuel bills by a huge percentage.

What a joke. If all this were true, you
certainly wouldn't have to peddle this little miracle by
multi-level. Actually, you wouldn't even need to do any kind
of conventional marketing. No way. If all this were
true, all you'd need was...

A Press Conference!

What you'd do is, you'd stand in front of a
group of reporters and say, "Look,
I know you're all skeptical and I don't blame you. However,
this little green bean really does work and we are going to
pass several of them out to each of you. All I want you to do
is plop one of them into your gas tank the next time you fill
up and then, keep a careful record of your gas mileage. After
you do this for a couple of weeks, the results will speak for
themselves."

What would happen then, if this green bean
really worked? It's simple; you'd have a nationwide sensation
on your hands. Individuals and organizations would be beating
down your door. You'd be all over the evening news in a flash.
You'd be on *Jay Leno, Oprah and all the rest. But, alas, the
"green bean" cannot be promoted like this because...