Gary Halbert · whole document (38)
zdla multi level marketing
Multi-Level Marketing Is
Always Stupid!
The "rap" on one recent multi-level
scam is that, some time ago, there was a product developed
which enhances gas mileage by 30% or more. However, until
recently, this product was not put on the market because it
was too bulky and, therefore, difficult and expensive to ship.
But now, lo and behold, modern technology has enabled
scientists to "concentrate" this product down into
something called a "green bean"... and... all you
have to do is pop one of these little dudes into your gas tank
and you can cut your fuel bills by a huge percentage.
What a joke. If all this were true, you
certainly wouldn't have to peddle this little miracle by
multi-level. Actually, you wouldn't even need to do any kind
of conventional marketing. No way. If all this were
true, all you'd need was...
A Press Conference!
What you'd do is, you'd stand in front of a
group of reporters and say, "Look,
I know you're all skeptical and I don't blame you. However,
this little green bean really does work and we are going to
pass several of them out to each of you. All I want you to do
is plop one of them into your gas tank the next time you fill
up and then, keep a careful record of your gas mileage. After
you do this for a couple of weeks, the results will speak for
themselves."
What would happen then, if this green bean
really worked? It's simple; you'd have a nationwide sensation
on your hands. Individuals and organizations would be beating
down your door. You'd be all over the evening news in a flash.
You'd be on *Jay Leno, Oprah and all the rest. But, alas, the
"green bean" cannot be promoted like this because...
It's A Fraud!
Just like all the multi-level cosmetics and
vitamins that are going to give you back your youth. Just like
that stupid "gold scam" where you buy "right to
purchase more" certificates you are then supposed to go
out and sell to other people who are just as gullible as you.
But what about the legitimate products being sold via
multi-level? Consider this: There was a nice man who came to
my seminar in Los Angeles at the Century Plaza who had an
entire catalog of good stuff to sell. He wanted my help on
focusing down on which product he should concentrate on
selling. One of his products was an oriental weight-loss plan
and I suggested he concentrate on that. He said fine and would
I teach him how to build a huge "downline" to sell
the product?