Super Intelligence Minds

Gary Halbert · whole document (38)

zdla multi level marketing

It's A Fraud!

Just like all the multi-level cosmetics and
vitamins that are going to give you back your youth. Just like
that stupid "gold scam" where you buy "right to
purchase more" certificates you are then supposed to go
out and sell to other people who are just as gullible as you.
But what about the legitimate products being sold via
multi-level? Consider this: There was a nice man who came to
my seminar in Los Angeles at the Century Plaza who had an
entire catalog of good stuff to sell. He wanted my help on
focusing down on which product he should concentrate on
selling. One of his products was an oriental weight-loss plan
and I suggested he concentrate on that. He said fine and would
I teach him how to build a huge "downline" to sell
the product?

Reluctantly, I said I would but only if first,
he would give me a chance to talk him out of it. Then I told
him that currently, one of my clients was mailing a
weight-loss promotion to the tune of 125,000 first-class
letters per day! Then, I
asked him, "How
many people would you have to have in your downline to achieve
the sales my client is getting in just one single week?"

The point is this: If you have something good
to sell, sell it! Don't
sell somebody else on the idea of selling somebody else to
sell somebody else to sell somebody else, etc., etc., etc.

One of the current dumb MLM ideas is based on
a telephone deal that will lower a person's telephone bill.
Assuming this deal is legitimate, wouldn't it be faster, more
profitable and less hassle to sell this by direct mail? All
you'd have to do is get one of the big compilers to rent you a
mailing list which included phone numbers (there are tens of millions
of such names) and then mail a letter that starts out
something like this:

June 6, 1991

Rodney
Efferheart

7496 Caleb Street

Lorimar, CA 33099

Dear
Rodney,

You and I have never met but I know three
things about you:

1. You live on Caleb Street in Lorimar,
California.

2. Your telephone number is (907) 489-1633.

3. Your telephone bills are way too
high!

How do I know all this? Well, #1 and #2 are
simply a matter of public record. And, as far as #3 is
conceerned, I've recently learned that nearly everybody's
phone bill in Lorimar is way too high!