Gary Halbert · whole document (38)
zdla multi level marketing
Reluctantly, I said I would but only if first,
he would give me a chance to talk him out of it. Then I told
him that currently, one of my clients was mailing a
weight-loss promotion to the tune of 125,000 first-class
letters per day! Then, I
asked him, "How
many people would you have to have in your downline to achieve
the sales my client is getting in just one single week?"
The point is this: If you have something good
to sell, sell it! Don't
sell somebody else on the idea of selling somebody else to
sell somebody else to sell somebody else, etc., etc., etc.
One of the current dumb MLM ideas is based on
a telephone deal that will lower a person's telephone bill.
Assuming this deal is legitimate, wouldn't it be faster, more
profitable and less hassle to sell this by direct mail? All
you'd have to do is get one of the big compilers to rent you a
mailing list which included phone numbers (there are tens of millions
of such names) and then mail a letter that starts out
something like this:
June 6, 1991
Rodney
Efferheart
7496 Caleb Street
Lorimar, CA 33099
Dear
Rodney,
You and I have never met but I know three
things about you:
1. You live on Caleb Street in Lorimar,
California.
2. Your telephone number is (907) 489-1633.
3. Your telephone bills are way too
high!
How do I know all this? Well, #1 and #2 are
simply a matter of public record. And, as far as #3 is
conceerned, I've recently learned that nearly everybody's
phone bill in Lorimar is way too high!
Here's the scoop. Etc., etc., etc., blah, blah,
blah, and so forth...
Think about this, dear subscriber: It would
only cost you a few hundred smackers to test such a letter
and, if it worked, you could easily "snowball" this
thing until you were mailing over 100,000 letters per week...