zdla multi level marketing

The point is this: If you have something good
to sell, sell it! Don't
sell somebody else on the idea of selling somebody else to
sell somebody else to sell somebody else, etc., etc., etc.

One of the current dumb MLM ideas is based on
a telephone deal that will lower a person's telephone bill.
Assuming this deal is legitimate, wouldn't it be faster, more
profitable and less hassle to sell this by direct mail? All
you'd have to do is get one of the big compilers to rent you a
mailing list which included phone numbers (there are tens of millions
of such names) and then mail a letter that starts out
something like this:

June 6, 1991

Rodney
Efferheart

7496 Caleb Street

Lorimar, CA 33099

Dear
Rodney,

You and I have never met but I know three
things about you:

1. You live on Caleb Street in Lorimar,
California.

2. Your telephone number is (907) 489-1633.

3. Your telephone bills are way too
high!

How do I know all this? Well, #1 and #2 are
simply a matter of public record. And, as far as #3 is
conceerned, I've recently learned that nearly everybody's
phone bill in Lorimar is way too high!

Here's the scoop. Etc., etc., etc., blah, blah,
blah, and so forth...

Think about this, dear subscriber: It would
only cost you a few hundred smackers to test such a letter
and, if it worked, you could easily "snowball" this
thing until you were mailing over 100,000 letters per week...

Almost Forever!

Assuming you were getting say a 5% response
from your letter, you'd be taking in about 1,000 orders every
working day. Now, I ask you, how many DD's ("Downline
Dorks") would it take you to equal that kind of action?
What if, for example, when I created the famous coat-of-arms
promotion, I decided to sell those family crest reports by MLM?
How well would I have done? Well, by selling them by direct
mail, we sometimes took in 20,000 checks per day. Tell me, how
many DD's would you have to have to equal that?