Super Intelligence Minds

Gary Halbert · whole document (38)

zdla multi level marketing

3. Your telephone bills are way too
high!

How do I know all this? Well, #1 and #2 are
simply a matter of public record. And, as far as #3 is
conceerned, I've recently learned that nearly everybody's
phone bill in Lorimar is way too high!

Here's the scoop. Etc., etc., etc., blah, blah,
blah, and so forth...

Think about this, dear subscriber: It would
only cost you a few hundred smackers to test such a letter
and, if it worked, you could easily "snowball" this
thing until you were mailing over 100,000 letters per week...

Almost Forever!

Assuming you were getting say a 5% response
from your letter, you'd be taking in about 1,000 orders every
working day. Now, I ask you, how many DD's ("Downline
Dorks") would it take you to equal that kind of action?
What if, for example, when I created the famous coat-of-arms
promotion, I decided to sell those family crest reports by MLM?
How well would I have done? Well, by selling them by direct
mail, we sometimes took in 20,000 checks per day. Tell me, how
many DD's would you have to have to equal that?

The whole idea of MLM is stupid. It's also
depressing. What's more, MLM has something in common with a
pretty woman, which is...

Both Of Them Can

Lower Your I.Q.!

Ever try to talk rationally to a guy who is in
love? You're wasting your time. The object of his affection
could be an ax murderess and he'd still see nothing but good
in her.

So it is with MLM. Take a super smart guy like
Howard Ruff, get him on the subject of MLM and there, right
before your eyes, you'll see his eyes glaze over and his brain
begin to melt. He will become unreachable and unteachable.
Burn him once and he'll come back for more. Because, as they
say, "It's not the
concept that was bad, it was the people."