Gary Halbert · whole document (38)
zdla multi level marketing
Almost Forever!
Assuming you were getting say a 5% response
from your letter, you'd be taking in about 1,000 orders every
working day. Now, I ask you, how many DD's ("Downline
Dorks") would it take you to equal that kind of action?
What if, for example, when I created the famous coat-of-arms
promotion, I decided to sell those family crest reports by MLM?
How well would I have done? Well, by selling them by direct
mail, we sometimes took in 20,000 checks per day. Tell me, how
many DD's would you have to have to equal that?
The whole idea of MLM is stupid. It's also
depressing. What's more, MLM has something in common with a
pretty woman, which is...
Both Of Them Can
Lower Your I.Q.!
Ever try to talk rationally to a guy who is in
love? You're wasting your time. The object of his affection
could be an ax murderess and he'd still see nothing but good
in her.
So it is with MLM. Take a super smart guy like
Howard Ruff, get him on the subject of MLM and there, right
before your eyes, you'll see his eyes glaze over and his brain
begin to melt. He will become unreachable and unteachable.
Burn him once and he'll come back for more. Because, as they
say, "It's not the
concept that was bad, it was the people."
Wrong. Everything about MLM is bad. MLM is not
inherently evil but it does (nearly always) attract inherently
evil people. Even if you start out with good products, good
intentions and good people, you will eventually, if you grow a
little, attract a massive amount of human scum into your
operation. And, even if this were not true, the whole
idea is still stupid. When you shuck right down to the
cob, MLM is simply a magnet for lazy people who are looking
for a way to sell without selling.
The whole thing sucks.
Now, let me save some of you some time and
energy. Many people are going to read what I've just written
and they are going to want to explain to me where I've missed
the boat. They'll say, "Yes, what you say is normally true, but this deal is
different. We've got the greatest product in the world and
it's totally backed up by unbiased scientific research. Not
only that, some of the finest people in America are in our
organization. We've got lawyers, judges, doctors,
millionaires, clergymen, and so on. Yes Gary, what you say is usually
right but us... we're different."