Gary Halbert · whole document (38)
zdla multi level marketing
America Have Never Written A Sales
Letter To Their Customers!"
Think about
what this means! It means there are millions and millions
of fungolas just laying around out there waiting for someone
to pick them up. This is a
jackpot situation! Here's how to exploit this baby:
Step #1:
Cut out all ads of local business
owners in the yellow pages of your telephone book.
Step #2:
Cut out all ads of local
business owners that have ran in your local newspaper
in the last week or so.
Step #3:
Write a personal letter to 100 of
these business owners and tell each one you saw his ad
recently and you have a proven idea he can use (at no
cost to him) that will generate a lot of profit for
his business in the next two weeks.
Step #4:
Send out all 100 of these letters by
Federal Express. (Don't economize here. Don't use
first-class mail, certified mail, UPS, Express Mail or
anything else.) Dammit, use
Federal Express!
Step #5:
Wait 1-day and then call each of these
business owners and ask if he got your Fed Ex letter
and chat him up a bit and ask him if you can have a
five minute personal meeting with him.
Step #6:
Go to all your appointments and
interview each business owner. What you want to find
out is (1) Does he seem like an OK guy you could work
with, and if so, (2) How many names are there on his
customer list, and (3) What product or service does he
have that has a large profit margin that is already
a good seller.