Write Killer Copy

# Write Killer Copy

From:

South of Jewfish Creek

Dear Friend &
Subscriber,

No chit chat. Instead, we're going to dive
right into our next lesson on "How To Write Killer Copy."

Remember last month how I gave you 80
headlines and, told you to write out those headlines (in your
own handwriting) on 3"x5" index cards? And, how I also told
you to use an el cheapo recorder and a small camera to cheaply
capture more current headlines from magazines and other
publications?

I hope you took me to heart and did those
things. You're a dumb bunny if you didn't. Assuming you did
complete this menial chore, I'm here to tell you, you have at
least begun the process of writing copy "The Halbert Way."

Alrighty then, let's assume you have a job of
writing copy to accomplish, either for yourself or a client.
What is the first step you should take?

The answer is easy: The first thing you do is,
take approximately 150 of your "headline cards" and read each
one as you deal them out in front of you, like you would deal
a deck of playing cards.

Can you guess why this is your FIRST step? It
matters not... 'cause... I'm gonna tell ya. The reason you do
this first is...

To Prime Your Mind!

This is a mechanical exercise to get your old
noggin percolating. Pro copywriters don't have time to wait
for inspiration. What pros do is follow mechanical, drone-like
procedures... which literally force... breakthrough
ideas to energize!