Write Killer Copy

Do it. You're a dunce if you don't.

I just finished re-reading that book for maybe
the 7th time... and... this time, I took notes. I'm not
writing an ad for this book (Larry has written an excellent
one himself)... but... I took the notes anyway. I wanted to
come closer to "owning" the incredible secrets it revealed.
And, even though I am not writing an ad about this book, those
notes I took are exactly the same notes I would have taken if
I were, in fact, writing an ad. They were the same notes I
would have written as I would have tried to "suck" every
morsel and nugget of knowledge I could from this invaluable
tool. Some of my "nugget notes" will have meaning only for me.
Others will be immediately understandable and make sense to
you.

In any case, I am herewith going to write all
the notes I "sucked" from "How To Outfox The Foxes" to give
you an idea of what a "Completed Suck" looks like: Off we go!

1. How bad is it?

2. Do you feel honor
bound to pay?

3. Who doesn't get sued?

4. Story of rich guy with
daughters

5. Buy a house in Florida

6. More lawyers than...

7. IRS cancer story, p. 2

8. This is a guideline;
an idea sparker to get you thinking

9. Why success is scary

10. Be a shitty target

11. Hah! You are going to
assume the worst case scenario

12. Be willing to walk

13. You own only an option

14. Lawyers should be used
for the intimidation factor

15. Doberman dogs

16. Who can you bring to
diffuse?

17. Have someone who
doesn't owe, offer to pay

18. Get better collection
results by befriending

19. Look like a no-profit
street guy

20. Assume the absolute
worst and think it out