Gary Halbert · whole document (46)
Write Killer Copy
In any case, I am herewith going to write all
the notes I "sucked" from "How To Outfox The Foxes" to give
you an idea of what a "Completed Suck" looks like: Off we go!
1. How bad is it?
2. Do you feel honor
bound to pay?
3. Who doesn't get sued?
4. Story of rich guy with
daughters
5. Buy a house in Florida
6. More lawyers than...
7. IRS cancer story, p. 2
8. This is a guideline;
an idea sparker to get you thinking
9. Why success is scary
10. Be a shitty target
11. Hah! You are going to
assume the worst case scenario
12. Be willing to walk
13. You own only an option
14. Lawyers should be used
for the intimidation factor
15. Doberman dogs
16. Who can you bring to
diffuse?
17. Have someone who
doesn't owe, offer to pay
18. Get better collection
results by befriending
19. Look like a no-profit
street guy
20. Assume the absolute
worst and think it out
21. You will be ripped off
and treated unfairly
22. Threaten to put up
billboards
23. Embarrass them into
compliance; write an ad
24. "If payment in full is
not received within 30 days of installation, all product
warranties will be null and void"