Write Killer Copy

3. Who doesn't get sued?

4. Story of rich guy with
daughters

5. Buy a house in Florida

6. More lawyers than...

7. IRS cancer story, p. 2

8. This is a guideline;
an idea sparker to get you thinking

9. Why success is scary

10. Be a shitty target

11. Hah! You are going to
assume the worst case scenario

12. Be willing to walk

13. You own only an option

14. Lawyers should be used
for the intimidation factor

15. Doberman dogs

16. Who can you bring to
diffuse?

17. Have someone who
doesn't owe, offer to pay

18. Get better collection
results by befriending

19. Look like a no-profit
street guy

20. Assume the absolute
worst and think it out

21. You will be ripped off
and treated unfairly

22. Threaten to put up
billboards

23. Embarrass them into
compliance; write an ad

24. "If payment in full is
not received within 30 days of installation, all product
warranties will be null and void"

25. You gotta give them
justification

26. Have lawyer send copy
of his letter to you

27. Look for a "tell"

28. Like holding a silver
cross in front of a vampire

29. What counts is how
well prepared you are emotionally