Write Killer Copy

15. Doberman dogs

16. Who can you bring to
diffuse?

17. Have someone who
doesn't owe, offer to pay

18. Get better collection
results by befriending

19. Look like a no-profit
street guy

20. Assume the absolute
worst and think it out

21. You will be ripped off
and treated unfairly

22. Threaten to put up
billboards

23. Embarrass them into
compliance; write an ad

24. "If payment in full is
not received within 30 days of installation, all product
warranties will be null and void"

25. You gotta give them
justification

26. Have lawyer send copy
of his letter to you

27. Look for a "tell"

28. Like holding a silver
cross in front of a vampire

29. What counts is how
well prepared you are emotionally

30. The tremendous power
that exists in sitting still

31. Paint a picture of how
exhausting and time-consuming it is going to be

32. My how they change...
into a fire-breathing dragon

33. Buzzards: Who do they
go after?

34. TRAP THEM!

35. Your job is to
discourage

36. If something is
written, no other testimony is allowed

37. The better you
describe, the better your results

38. Snakes in the backyard

39. Ask Theresa about
mailing